Why was the name ShopBlacklisted chosen? We realized that the word "black" generally has a negative connation (maybe except black friday). On a subconscious level, this has negatively affected those who identify as "black." As such, we decided it was time to take control of our reality and re-define the word "black" into a postive and honorable distinction. Thus, the name ShopBlacklisted was created! ShopBlacklisted is a movement focused on cooperative economics to empower the black community!